While our team at Ormny is hard at work - we look to examine a celebrity that has a great online reputation. The celebrity is Pete Wentz… Pete has a variety of websites that produce viable content:
Since Pete and his staff has control over most of the content that is published he can take advantage of producing quality posts and news. His pages also receive an abundant of traffic because they have user generated content. Pete has forums and message boxes for fans to leave messages and comment about Fall Out Boy.
In the social media realm Pete has myspace and a twitter account. Along with his personal and band websites Pete’s bar “Angel and Kings” gets a lot of recognition. Pete is an entrepreneur who has also opened up his very own hair salon named “Windy City Hair Salon.”
Pete benefits from the combined interaction with his fans, and press on the web. Other celebrities should take note. When a celebrity can provide his fans and viewers with relevant content that can be successful with their online reputation. The main aspect that helps Pete Wentz is his keyword density within his page copy. For example take a loot at PeteWentz.com (650 times Pete Wentz is mentioned in the body of the page, 62 times mentioned in the links, 4 times in the title of his pages, and 3 times for H1, H2, and H3 tags).
Since the keyword ‘Pete Wentz’ is in the URL and abundantly in the body copy - it gives his website good search engine organic rankings. Not to mention the various inbound links from news stories. When a story breaks they most likely hear it from Pete’s websites - therefore they cite the source as one of Pete’s websites.
