When Myspace first rolled out its social network they did not intend for the traffic surges, bandwidth being used, and technical infrastructure of the website.  Myspace was first coded in Coldfusion.  Coldfusion is a server side publishing utility used to create database content driven sites.  Since Adobe/Macromedia updated the program and lanugage their is more implemenetation with Ajax, Flash and Java.  Myspace switched from pure Coldfusion  to a custom configuration section that maps “fuseaction” URL parameters to ASPX extensions so that they would maintain link integrity. Online in the ‘Browse’ section are they now running in ColdFusion are essentially doing so in ASP.NET 2.0 (via BlueDragon).  Blue Dragon is a code module that make coldfusion essentially more scalable.

Ok with the tech stuff!  What does this mean for social media?

Well now that Myspace has been producing on a scalable infrastructure we will see faster page loads, and more time spent on each page.  It has been quite noticeable that Myspace “Runs Slow,” “Myspace Lags,” but now with their new content publishers are re-taking the reign to market in the social media realm.

When looking where to spend your advertising dollars, and to social media market - take a look at the long term benefits and the overall core of the site.  With new Myspace improvements, the social media realm opens up to new applications that now have the bandwidth to run on the myspace framework.  Build your widgets, endulge in flash apps, and give your company an edge on the most popular social network in the world.