When talking about the top-tier banking companies in the world Goldman Sachs comes to mind.  They are professional, progressive and create high ROI for their clients.  But how can they monetize their offline methods to online banking?  Ormny discusses Goldman Sachs’ opportunity to leverage their brand image to improve their global market reach.

Goldman Sachs only hires the brightest, best, fast-paced thinkers in the business and economic realm.  It is the Google of the banking industry.  Their standards are set high and they are serious about their business development.  Goldman Sachs does lack in the technology sector.  While ING and Emigrant are producing self standing businesses online Goldman Sachs has stuck to ‘old school’ banking processes.

Goldman Sachs has the opportunity to cure their technology pitfalls.  They indeed to have the cashflow and resources to create a great online banking system.  Their reputation is praised and their accountability is never questioned.  But can their offline methods translate to a great online banking system?  These are the tough questions for Exec’s at Goldman Sachs.  If they do roll out a new online banking system will it reflect their current offline methods?

Goldman Sachs can leverage their online reputation to improve their business development.  Just last week the New York State Banking Department approved Goldman’s application to change the name of its Goldman Sachs Trust Co. to Goldman Sachs Bank USA and to turn the trust unit into a full-service bank.  Is an online venture coming into play in the near future?