It has been a quiet secret for the past few months that Online Reputation Management is a growing field and service for consulting firms, SEO firms and new business ventures.  Many believe with rss feed aggregators and ‘reputation monitoring tools’ along you can embark on an online reputation campaign.  What people often forget is the simple fact that you must act upon unfavorable repuation.  This is a time consuming process and often not a cost-effective approach for consulting firms.

Here is why Consulting Firms should be weary of offering online reputation as a service:

1. You must understand search engine algorithms and specifically Google and Yahoo’s
2. You must understand social media and which web sites have more weight
3. You must understand SEO, linking strategies, SEO copwriting
4. You must be able to understand market reach and user generated information
5. It is a time consuming process - and a negative externality for short staffed consulting firms

For more information on online reputation management or online reputation consulting please contact Ormny at info@ormny.com or visit our website at www.Ormny.com.  We will be glad to answer you questions about offering online reputation management as a service.