Chris Brown a r&b sensation has been tackling reports of domestic abuse by serveral media sources.  How does this effect his reputation through online and offline mediums.  Well since the market reach for his audience is very high online an extraordinary amount of people learned of his domestic abuse occurance.  Top that with a front page Yahoo featured story and his reputation is tarnished.  His Double Mint endorsements have been put on hold and he is fighting a PR nightmere.

Sites such as Perez Hilton, Yahoo, and TMZ have already exposed this story.  We’ll how far do these articles reach?  Who is aware of these stories.  Just to put it in perspective a Myspace friend of mine had the story set as his status.  He has over 1,000 friends on Myspace, multiple social media networks and TV media and the Chris Brown story is as “exclusive” as it can get.

There are several ways for Chris Brown to fight to regain his reputation and especially his reputation online. A public apology would seem fair and also some online reputation management.  He needs to put out more quality good content to over shadow the unfavorable content that is out there.  This can include attending domestic abuse counseling, doing charity work, or announcing fan appreciation day, etc.

Any good PR would be the best move for Chris Brown at this time.

Celebrity Reputation Management is an intricle part of a celebrities persona and brand.  Yes, I said brand.  As individuals worth millions of dollars in assets, celebrities are looked at as brands/companies.  Will this brand/celebrity work well selling my product?  Is their reputation going to deter sales or improve sales?

Celebrity reputation management is maintaining and improving a celebrities’ brand image.  How are they perceived?  What is their general market influence?  These are all brand auditing questions that can be handled by online reputation firms and marketing companies alike.

So how can Celebrity Reputation Management improve one’s brand image?  Most celebrities have the undaunting possibility of showing up on social media and blogs across the world.  Celebrities appear on Perez Hilton, TMZ, and other gossip blogs.  Sometimes these reports are unfavorable and deter their brand/personal image.

At Ormny we leverage social media and PR to lessen the visibility of unfavorable reports and optimize pages to become more visibile.  It is a complex process, you have to understand search engine algorithms and how social media works.  DoFollow Blogs, Tags, Keyword rich sources; are all in the back of our tech team’s mind.  We can help improve your brand/personal image simply by performing a celebrity online reputation campaign.  Contact info@ormny.com for more details on our discreet celebrity reputation management.