Britney Spears has had a roller coaster reputation and life style change within the last year.  From shaving her head bald to her new release of her album named “Circus.”  How did she change her reputation and public perspective.

The first thing Britney Spears was shy away from the press after her head shaving incident.  This kept her name out of the press more then usual.  She then under-went some therapy for herself.  This therapy also showed onlookers that she was willing to change her lifestyle.

The second step was to answer those tough questions of Why? What Happened? What’s your future like?
She made various public appearances showing that she has changed.  She also reached out to her fans for support and honestly spoke about her problems on various talk shows.

The final step was to market her new image and combine reputation management.  How she was going to be perceived has to be new, fresh and a reflection of her change.  Her new album “Circus” is getting great reviews, and across social media outlets the catch phrase ‘Britney is back’ has crossed the medium.  Britney Spears has user generated content from fans supporting her.  Sometimes your fans are your best assets.