Sites such as Perez Hilton, Yahoo, and TMZ have already exposed this story.  We’ll how far do these articles reach?  Who is aware of these stories.  Just to put it in perspective a Myspace friend of mine had the story set as his status.  He has over 1,000 friends on Myspace, multiple social media networks and TV media and the Chris Brown story is as “exclusive” as it can get.

There are several ways for Chris Brown to fight to regain his reputation and especially his reputation online. A public apology would seem fair and also some online reputation management.  He needs to put out more quality good content to over shadow the unfavorable content that is out there.  This can include attending domestic abuse counseling, doing charity work, or announcing fan appreciation day, etc.

Any good PR would be the best move for Chris Brown at this time.

• He has multiple social media profiles.  It’s the law of numbers. (Twitter, Facebook, Corkd, Linked In, Youtube, and Myspace)
• He is completely transparent - He shows his personality, expresses emotions, shows his thought process, and has no boundaries with language
• He capitalizes on word of mouth and turns casual encounters into a lasting impression.  If you met him, saw his video, etc. you will remember him.  This is a gift that some people have.  When one is honest and passionate you will see and remember the person.
• He is ambitious - We went through every video of his (every one) and noticed he is not complacent.  He is a ‘hustler’
• He puts business before personal fame and fortune.  Ethical and a good business practice.  One who is not motivated by greed.  Ya, we all want to make money but he believes in re-investing in the people around him.

The list can go on and on.  We wanted to tell our audience one main point about Gary and how we think he is so successful.  Using the language that he does, he’s excited you can see he’s in the zone it is not a front it’s pysch 101.  He is capitvating his audience - bringing them into the real him.  He talks about the Jets, does Q&A with his followers, he’s engaging.  That is what Social Media and Web 2.0 is really about.  Yes, it is a time consuming process - just ask Gary.  But it brings brand equity, brand management, reputation management and CRM to the forefront.

We strongly encourage you to visit Gary’s website (GaryVaynerchuk.com and WineLibraryTV.com).

Here is why Consulting Firms should be weary of offering online reputation as a service:

1. You must understand search engine algorithms and specifically Google and Yahoo’s
2. You must understand social media and which web sites have more weight
3. You must understand SEO, linking strategies, SEO copwriting
4. You must be able to understand market reach and user generated information
5. It is a time consuming process - and a negative externality for short staffed consulting firms

For more information on online reputation management or online reputation consulting please contact Ormny at info@ormny.com or visit our website at www.Ormny.com.  We will be glad to answer you questions about offering online reputation management as a service.

Celebrity reputation management is maintaining and improving a celebrities’ brand image.  How are they perceived?  What is their general market influence?  These are all brand auditing questions that can be handled by online reputation firms and marketing companies alike.

So how can Celebrity Reputation Management improve one’s brand image?  Most celebrities have the undaunting possibility of showing up on social media and blogs across the world.  Celebrities appear on Perez Hilton, TMZ, and other gossip blogs.  Sometimes these reports are unfavorable and deter their brand/personal image.

At Ormny we leverage social media and PR to lessen the visibility of unfavorable reports and optimize pages to become more visibile.  It is a complex process, you have to understand search engine algorithms and how social media works.  DoFollow Blogs, Tags, Keyword rich sources; are all in the back of our tech team’s mind.  We can help improve your brand/personal image simply by performing a celebrity online reputation campaign.  Contact info@ormny.com for more details on our discreet celebrity reputation management.

For more information on Ormny’s services and how Ormny can help manage your online reputation, contact us at info@ormny.com

There are a few ways to help cure this corporate issue.  Have your employees sign an agreement of good faith to uphold a good public image.  There are a few legal forms you can obtain that have different agreements for employees.  This would be similar to a letter of non-compete.

Another way you can help reduce the change of a disgruntled employee firing back at the company reputation is to make it clear when you hire them that their is a possibility of layoffs, and that firing should not come as a surprise to any employee.

The way you fire or ‘let go’ an employee is also important.  “Do not burn your bridges” as they would say because it could cause problems in the future.

For companies to optimize their reputation and defend their brand name, Ormny offers an online reputation monitoring service.  We can view reports, feeds, search engine listings, and whitepapers with keyword targeted phrases.  With this service you can help minimize unfavorable reports that have a chance to surface on the first pages of search engines.

Goldman Sachs only hires the brightest, best, fast-paced thinkers in the business and economic realm.  It is the Google of the banking industry.  Their standards are set high and they are serious about their business development.  Goldman Sachs does lack in the technology sector.  While ING and Emigrant are producing self standing businesses online Goldman Sachs has stuck to ‘old school’ banking processes.

Goldman Sachs has the opportunity to cure their technology pitfalls.  They indeed to have the cashflow and resources to create a great online banking system.  Their reputation is praised and their accountability is never questioned.  But can their offline methods translate to a great online banking system?  These are the tough questions for Exec’s at Goldman Sachs.  If they do roll out a new online banking system will it reflect their current offline methods?

Goldman Sachs can leverage their online reputation to improve their business development.  Just last week the New York State Banking Department approved Goldman’s application to change the name of its Goldman Sachs Trust Co. to Goldman Sachs Bank USA and to turn the trust unit into a full-service bank.  Is an online venture coming into play in the near future?

Ok with the tech stuff!  What does this mean for social media?

Well now that Myspace has been producing on a scalable infrastructure we will see faster page loads, and more time spent on each page.  It has been quite noticeable that Myspace “Runs Slow,” “Myspace Lags,” but now with their new content publishers are re-taking the reign to market in the social media realm.

When looking where to spend your advertising dollars, and to social media market - take a look at the long term benefits and the overall core of the site.  With new Myspace improvements, the social media realm opens up to new applications that now have the bandwidth to run on the myspace framework.  Build your widgets, endulge in flash apps, and give your company an edge on the most popular social network in the world.

The first thing Britney Spears was shy away from the press after her head shaving incident.  This kept her name out of the press more then usual.  She then under-went some therapy for herself.  This therapy also showed onlookers that she was willing to change her lifestyle.

The second step was to answer those tough questions of Why? What Happened? What’s your future like?
She made various public appearances showing that she has changed.  She also reached out to her fans for support and honestly spoke about her problems on various talk shows.

The final step was to market her new image and combine reputation management.  How she was going to be perceived has to be new, fresh and a reflection of her change.  Her new album “Circus” is getting great reviews, and across social media outlets the catch phrase ‘Britney is back’ has crossed the medium.  Britney Spears has user generated content from fans supporting her.  Sometimes your fans are your best assets.

• Who should you trust to buy from online?

There are various sites today that have credentials from trustworthy companies.  These credentials show that the seller is in good faith - a reputatble seller.  Some credentials you may see are Better Business Bureau, Authorized sellers, etc.  For auction sites and other marketplaces you can check sellers ratings.  An example of an ebay seller is below.

• Who handles the transactions?

Our company believes you should use a large processing company with great customer service.     Therefore we recommend companies such as PayPal and Google Check Out.

• Are fraud rates increasing?

Yes and No - There is no definte answer although statistics show that there has been an increase, the amount of purchases also increased.  Therefore the % of fraud is less then just a few years ago.  This has due to increase in online security.  Fraud will also flucuate - malicious attackers will always find new loopholes to perform fraudulant actions.

Summary:

We recommend buying from large vendors - even if the price is just a few bucks higher.  This will keep your sanity and you will have better support just in case somethings do go wrong.  Watch your credit card statements and watch your identity this holiday season.  Keep safe - and always turn to reputatble companies when dealing with shopping online reputation.