As our team was surfing through some blogrolls trying to dig deep in the social media realm we came across Gary Vaynerchuk.  Gary Vaynerchuk is a entrepreneur, motivational speaker and wine enthusiast.  He currently runs WineLibraryTV.com and GaryVaynerchuk.com.  Gary Vaynerchuk is hands down one of the most intriguing motivational speaker we have come across thus far.  Today we are going to explain why Gary Vaynerchuk is spreading his words, his thoughts and ideas far better then anyone else out there.

• He has multiple social media profiles.  It’s the law of numbers. (Twitter, Facebook, Corkd, Linked In, Youtube, and Myspace)
• He is completely transparent - He shows his personality, expresses emotions, shows his thought process, and has no boundaries with language
• He capitalizes on word of mouth and turns casual encounters into a lasting impression.  If you met him, saw his video, etc. you will remember him.  This is a gift that some people have.  When one is honest and passionate you will see and remember the person.
• He is ambitious - We went through every video of his (every one) and noticed he is not complacent.  He is a ‘hustler’
• He puts business before personal fame and fortune.  Ethical and a good business practice.  One who is not motivated by greed.  Ya, we all want to make money but he believes in re-investing in the people around him.

The list can go on and on.  We wanted to tell our audience one main point about Gary and how we think he is so successful.  Using the language that he does, he’s excited you can see he’s in the zone it is not a front it’s pysch 101.  He is capitvating his audience - bringing them into the real him.  He talks about the Jets, does Q&A with his followers, he’s engaging.  That is what Social Media and Web 2.0 is really about.  Yes, it is a time consuming process - just ask Gary.  But it brings brand equity, brand management, reputation management and CRM to the forefront.

We strongly encourage you to visit Gary’s website (GaryVaynerchuk.com and WineLibraryTV.com).

Celebrity Reputation Management is an intricle part of a celebrities persona and brand.  Yes, I said brand.  As individuals worth millions of dollars in assets, celebrities are looked at as brands/companies.  Will this brand/celebrity work well selling my product?  Is their reputation going to deter sales or improve sales?

Celebrity reputation management is maintaining and improving a celebrities’ brand image.  How are they perceived?  What is their general market influence?  These are all brand auditing questions that can be handled by online reputation firms and marketing companies alike.

So how can Celebrity Reputation Management improve one’s brand image?  Most celebrities have the undaunting possibility of showing up on social media and blogs across the world.  Celebrities appear on Perez Hilton, TMZ, and other gossip blogs.  Sometimes these reports are unfavorable and deter their brand/personal image.

At Ormny we leverage social media and PR to lessen the visibility of unfavorable reports and optimize pages to become more visibile.  It is a complex process, you have to understand search engine algorithms and how social media works.  DoFollow Blogs, Tags, Keyword rich sources; are all in the back of our tech team’s mind.  We can help improve your brand/personal image simply by performing a celebrity online reputation campaign.  Contact info@ormny.com for more details on our discreet celebrity reputation management.

When Myspace first rolled out its social network they did not intend for the traffic surges, bandwidth being used, and technical infrastructure of the website.  Myspace was first coded in Coldfusion.  Coldfusion is a server side publishing utility used to create database content driven sites.  Since Adobe/Macromedia updated the program and lanugage their is more implemenetation with Ajax, Flash and Java.  Myspace switched from pure Coldfusion  to a custom configuration section that maps “fuseaction” URL parameters to ASPX extensions so that they would maintain link integrity. Online in the ‘Browse’ section are they now running in ColdFusion are essentially doing so in ASP.NET 2.0 (via BlueDragon).  Blue Dragon is a code module that make coldfusion essentially more scalable.

Ok with the tech stuff!  What does this mean for social media?

Well now that Myspace has been producing on a scalable infrastructure we will see faster page loads, and more time spent on each page.  It has been quite noticeable that Myspace “Runs Slow,” “Myspace Lags,” but now with their new content publishers are re-taking the reign to market in the social media realm.

When looking where to spend your advertising dollars, and to social media market - take a look at the long term benefits and the overall core of the site.  With new Myspace improvements, the social media realm opens up to new applications that now have the bandwidth to run on the myspace framework.  Build your widgets, endulge in flash apps, and give your company an edge on the most popular social network in the world.

Britney Spears has had a roller coaster reputation and life style change within the last year.  From shaving her head bald to her new release of her album named “Circus.”  How did she change her reputation and public perspective.

The first thing Britney Spears was shy away from the press after her head shaving incident.  This kept her name out of the press more then usual.  She then under-went some therapy for herself.  This therapy also showed onlookers that she was willing to change her lifestyle.

The second step was to answer those tough questions of Why? What Happened? What’s your future like?
She made various public appearances showing that she has changed.  She also reached out to her fans for support and honestly spoke about her problems on various talk shows.

The final step was to market her new image and combine reputation management.  How she was going to be perceived has to be new, fresh and a reflection of her change.  Her new album “Circus” is getting great reviews, and across social media outlets the catch phrase ‘Britney is back’ has crossed the medium.  Britney Spears has user generated content from fans supporting her.  Sometimes your fans are your best assets.

Ormny - an online reputation management firm takes a look at the reputation of various marketplaces and sellers online.  Who should you trust to buy from online?  Who handles the transaction for the purchase?  Are fraud rates online increasing?  These are some frequently asked questions about purchasing an item online.

• Who should you trust to buy from online?

There are various sites today that have credentials from trustworthy companies.  These credentials show that the seller is in good faith - a reputatble seller.  Some credentials you may see are Better Business Bureau, Authorized sellers, etc.  For auction sites and other marketplaces you can check sellers ratings.  An example of an ebay seller is below.

• Who handles the transactions?

Our company believes you should use a large processing company with great customer service.     Therefore we recommend companies such as PayPal and Google Check Out.

• Are fraud rates increasing?

Yes and No - There is no definte answer although statistics show that there has been an increase, the amount of purchases also increased.  Therefore the % of fraud is less then just a few years ago.  This has due to increase in online security.  Fraud will also flucuate - malicious attackers will always find new loopholes to perform fraudulant actions.

Summary:

We recommend buying from large vendors - even if the price is just a few bucks higher.  This will keep your sanity and you will have better support just in case somethings do go wrong.  Watch your credit card statements and watch your identity this holiday season.  Keep safe - and always turn to reputatble companies when dealing with shopping online reputation.

While our team at Ormny is hard at work - we look to examine a celebrity that has a great online reputation.  The celebrity is Pete Wentz… Pete has a variety of websites that produce viable content:

• PeteWentz.com
• FriendsOrEnemies.com
• ClandestineIndustries.com
• FallOutBoyRock.com

Since Pete and his staff has control over most of the content that is published he can take advantage of producing quality posts and news.  His pages also receive an abundant of traffic because they have user generated content.  Pete has forums and message boxes for fans to leave messages and comment about Fall Out Boy.

In the social media realm Pete has myspace and a twitter account.  Along with his personal and band websites Pete’s bar “Angel and Kings” gets a lot of recognition.  Pete is an entrepreneur who has also opened up his very own hair salon named “Windy City Hair Salon.”

Pete benefits from the combined interaction with his fans, and press on the web.  Other celebrities should take note.  When a celebrity can provide his fans and viewers with relevant content that can be successful with their online reputation.  The main aspect that helps Pete Wentz is his keyword density within his page copy.  For example take a loot at PeteWentz.com (650 times Pete Wentz is mentioned in the body of the page, 62 times mentioned in the links, 4 times in the title of his pages, and 3 times for H1, H2, and H3 tags).

Since the keyword ‘Pete Wentz’ is in the URL and abundantly in the body copy - it gives his website good search engine organic rankings.  Not to mention the various inbound links from news stories.  When a story breaks they most likely hear it from Pete’s websites - therefore they cite the source as one of Pete’s websites.