Chris Brown a r&b sensation has been tackling reports of domestic abuse by serveral media sources.  How does this effect his reputation through online and offline mediums.  Well since the market reach for his audience is very high online an extraordinary amount of people learned of his domestic abuse occurance.  Top that with a front page Yahoo featured story and his reputation is tarnished.  His Double Mint endorsements have been put on hold and he is fighting a PR nightmere.

Sites such as Perez Hilton, Yahoo, and TMZ have already exposed this story.  We’ll how far do these articles reach?  Who is aware of these stories.  Just to put it in perspective a Myspace friend of mine had the story set as his status.  He has over 1,000 friends on Myspace, multiple social media networks and TV media and the Chris Brown story is as “exclusive” as it can get.

There are several ways for Chris Brown to fight to regain his reputation and especially his reputation online. A public apology would seem fair and also some online reputation management.  He needs to put out more quality good content to over shadow the unfavorable content that is out there.  This can include attending domestic abuse counseling, doing charity work, or announcing fan appreciation day, etc.

Any good PR would be the best move for Chris Brown at this time.

As our team was surfing through some blogrolls trying to dig deep in the social media realm we came across Gary Vaynerchuk.  Gary Vaynerchuk is a entrepreneur, motivational speaker and wine enthusiast.  He currently runs WineLibraryTV.com and GaryVaynerchuk.com.  Gary Vaynerchuk is hands down one of the most intriguing motivational speaker we have come across thus far.  Today we are going to explain why Gary Vaynerchuk is spreading his words, his thoughts and ideas far better then anyone else out there.

• He has multiple social media profiles.  It’s the law of numbers. (Twitter, Facebook, Corkd, Linked In, Youtube, and Myspace)
• He is completely transparent - He shows his personality, expresses emotions, shows his thought process, and has no boundaries with language
• He capitalizes on word of mouth and turns casual encounters into a lasting impression.  If you met him, saw his video, etc. you will remember him.  This is a gift that some people have.  When one is honest and passionate you will see and remember the person.
• He is ambitious - We went through every video of his (every one) and noticed he is not complacent.  He is a ‘hustler’
• He puts business before personal fame and fortune.  Ethical and a good business practice.  One who is not motivated by greed.  Ya, we all want to make money but he believes in re-investing in the people around him.

The list can go on and on.  We wanted to tell our audience one main point about Gary and how we think he is so successful.  Using the language that he does, he’s excited you can see he’s in the zone it is not a front it’s pysch 101.  He is capitvating his audience - bringing them into the real him.  He talks about the Jets, does Q&A with his followers, he’s engaging.  That is what Social Media and Web 2.0 is really about.  Yes, it is a time consuming process - just ask Gary.  But it brings brand equity, brand management, reputation management and CRM to the forefront.

We strongly encourage you to visit Gary’s website (GaryVaynerchuk.com and WineLibraryTV.com).

It has been a quiet secret for the past few months that Online Reputation Management is a growing field and service for consulting firms, SEO firms and new business ventures.  Many believe with rss feed aggregators and ‘reputation monitoring tools’ along you can embark on an online reputation campaign.  What people often forget is the simple fact that you must act upon unfavorable repuation.  This is a time consuming process and often not a cost-effective approach for consulting firms.

Here is why Consulting Firms should be weary of offering online reputation as a service:

1. You must understand search engine algorithms and specifically Google and Yahoo’s
2. You must understand social media and which web sites have more weight
3. You must understand SEO, linking strategies, SEO copwriting
4. You must be able to understand market reach and user generated information
5. It is a time consuming process - and a negative externality for short staffed consulting firms

For more information on online reputation management or online reputation consulting please contact Ormny at info@ormny.com or visit our website at www.Ormny.com.  We will be glad to answer you questions about offering online reputation management as a service.

Celebrity Reputation Management is an intricle part of a celebrities persona and brand.  Yes, I said brand.  As individuals worth millions of dollars in assets, celebrities are looked at as brands/companies.  Will this brand/celebrity work well selling my product?  Is their reputation going to deter sales or improve sales?

Celebrity reputation management is maintaining and improving a celebrities’ brand image.  How are they perceived?  What is their general market influence?  These are all brand auditing questions that can be handled by online reputation firms and marketing companies alike.

So how can Celebrity Reputation Management improve one’s brand image?  Most celebrities have the undaunting possibility of showing up on social media and blogs across the world.  Celebrities appear on Perez Hilton, TMZ, and other gossip blogs.  Sometimes these reports are unfavorable and deter their brand/personal image.

At Ormny we leverage social media and PR to lessen the visibility of unfavorable reports and optimize pages to become more visibile.  It is a complex process, you have to understand search engine algorithms and how social media works.  DoFollow Blogs, Tags, Keyword rich sources; are all in the back of our tech team’s mind.  We can help improve your brand/personal image simply by performing a celebrity online reputation campaign.  Contact info@ormny.com for more details on our discreet celebrity reputation management.

Today we are taking a look at Walmart’s online reputation. This case study was conducted to highlight how important online reputation is and how it can affect your online sales. For a better screen resolution view Walmart’s online reputation video here.

For more information on Ormny’s services and how Ormny can help manage your online reputation, contact us at info@ormny.com

Disgruntled employees may be a company’s worst reputation issue.  With a recession and workers being laid off from their jobs more workers have hit the web to write unfavorable reports about their former employer.

There are a few ways to help cure this corporate issue.  Have your employees sign an agreement of good faith to uphold a good public image.  There are a few legal forms you can obtain that have different agreements for employees.  This would be similar to a letter of non-compete.

Another way you can help reduce the change of a disgruntled employee firing back at the company reputation is to make it clear when you hire them that their is a possibility of layoffs, and that firing should not come as a surprise to any employee.

The way you fire or ‘let go’ an employee is also important.  “Do not burn your bridges” as they would say because it could cause problems in the future.

For companies to optimize their reputation and defend their brand name, Ormny offers an online reputation monitoring service.  We can view reports, feeds, search engine listings, and whitepapers with keyword targeted phrases.  With this service you can help minimize unfavorable reports that have a chance to surface on the first pages of search engines.